There are two ways to view lots of photos taken at the conference. You can visit the 'conference sets' page on Flickr and view photos the SNAP squad took on Wednesday and Thursday. Or, you can visit the Conference Flickr "Group" and see over one hundred conference-related photos that several of the attendees have shared. If haven't done so already, add your photos by uploading them to Flickr and sending them to the group page.





Amy Lestition kicked off tonight's 29th Annual Excel Awards Gala with words of thanks for the volunteers, sponsors and attendees that made this year's SNAP conference possible. "Although we've taken a new name for our organization, we wanted to honor our old name by calling this year's event the SNAP Gala," Lestition said.





Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. Here he talks about the importance of writing content that users will find useful, as once they find information useless, "it's all over."





Instantly loved by everyone in the room, Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. His first lesson of the day: "Refrigerator journalism."





When best-selling author of the book Back of the Napkin Dan Roam encouraged SNAP attendees to think visually, Rex Hammock (a member of the SNAP Squad) took him at his word as filled up the front (and back) of his napkin with oodles of doodles. We've posted them on Flickr and have embedded a slideshow.





In one of the last concurrent sessions, Tiffani Alexander and Janelle Harris from ACC Docket and Marilynn Jacobs of Quebecor World explained how Gens X and Y can change the face of association publishing.





New name better captures and reflects changing industry and profession Before the keynote presentation at today's conference, SNAP's Kathleen Rakestraw, outgoing president, announced during the course of the next year, the association will change its name to Association Media and Publishing. More information from press release announcing the name change follows:





Debra Stratton, president, Stratton Publishing & Marketing Inc./Stratton Research; and Robert Ranier, senior consultant, Stratton Publishing & Marketing, Inc./Stratton Research, welcome attendees to the Audit Clinic session hoping to answer the question of what a publication audit can do for you.





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Bob Kelly, director, Journal Information Systems, American Physical Society, presented Write Once, Read Many with Brian O'Leary at the Association Media & Publishing Conference regarding how to write something once and be able to take that content and repurpose it.





When managing a magazine, you have to wear more than one hat. You're the editor, content creator, fact-checker, producer and extinguisher of any fires that come up. This afternoon, Kirsten Ferguson of American Farmland from, James Lewis of Forest History Society, Kelly Sexton of Paralyzed Veterans of America and Chris Soto of Saving Land explained how they manage a magazine on their own.





Best-selling author of the book Back of the Napkin Dan Roam at the Association Media and Publishing 2009 Conference elaborates on the essence of visual thinking, how to encourage others to try visual thinking and how to make visual thinking work for your business team.





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Bob Kelly, director, Journal Information Systems, American Physical Society; and Brian O'Leary, principal, Magellan Media Consulting Partners, met years ago in Germany. Brian was a panelist at a conference and Bob was an attendee. After striking up a conversation right then and there, they knew that they would make a great team for speaking on the topic of agile content.





Keynote speaker Dan RoamAny problem can be solved with pictures. That's the mantra Dan Roam used to kick off his presentation about thinking visually today during lunch. It might sound crazy at first, but by the end of his session, Roam had convinced the room of SNAP attendees that no problem is too large to solve--even with a drawing on the back of a napkin.





Tina Hay, editor, The Penn Stater, explains the importance of headlines and decks to draw your readers in.


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In this morning's Look Great As You Read session, Michelle Russell and Mitch Shostak, who respectively work as the editor and creative director of PCMA Convene magazine, talked about making design and editorial work together--on a budget. The result? Beautiful magazines, award-winning content and a bottom line you can live with.


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