June 2009 Archives

There are two ways to view lots of photos taken at the conference. You can visit the 'conference sets' page on Flickr and view photos the SNAP squad took on Wednesday and Thursday. Or, you can visit the Conference Flickr "Group" and see over one hundred conference-related photos that several of the attendees have shared. If haven't done so already, add your photos by uploading them to Flickr and sending them to the group page.


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Amy Lestition kicked off tonight's 29th Annual Excel Awards Gala with words of thanks for the volunteers, sponsors and attendees that made this year's SNAP conference possible. "Although we've taken a new name for our organization, we wanted to honor our old name by calling this year's event the SNAP Gala," Lestition said.


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Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. Here he talks about the importance of writing content that users will find useful, as once they find information useless, "it's all over."


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Instantly loved by everyone in the room, Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. His first lesson of the day: "Refrigerator journalism."


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When best-selling author of the book Back of the Napkin Dan Roam encouraged SNAP attendees to think visually, Rex Hammock (a member of the SNAP Squad) took him at his word as filled up the front (and back) of his napkin with oodles of doodles. We've posted them on Flickr and have embedded a slideshow.


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In one of the last concurrent sessions, Tiffani Alexander and Janelle Harris from ACC Docket and Marilynn Jacobs of Quebecor World explained how Gens X and Y can change the face of association publishing.


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New name better captures and reflects changing industry and profession Before the keynote presentation at today's conference, SNAP's Kathleen Rakestraw, outgoing president, announced during the course of the next year, the association will change its name to Association Media and Publishing. More information from press release announcing the name change follows:


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Debra Stratton, president, Stratton Publishing & Marketing Inc./Stratton Research; and Robert Ranier, senior consultant, Stratton Publishing & Marketing, Inc./Stratton Research, welcome attendees to the Audit Clinic session hoping to answer the question of what a publication audit can do for you.


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Bob Kelly, director, Journal Information Systems, American Physical Society, presented Write Once, Read Many with Brian O'Leary at the Association Media & Publishing Conference regarding how to write something once and be able to take that content and repurpose it.


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When managing a magazine, you have to wear more than one hat. You're the editor, content creator, fact-checker, producer and extinguisher of any fires that come up. This afternoon, Kirsten Ferguson of American Farmland from, James Lewis of Forest History Society, Kelly Sexton of Paralyzed Veterans of America and Chris Soto of Saving Land explained how they manage a magazine on their own.


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Best-selling author of the book Back of the Napkin Dan Roam at the Association Media and Publishing 2009 Conference elaborates on the essence of visual thinking, how to encourage others to try visual thinking and how to make visual thinking work for your business team.


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Bob Kelly, director, Journal Information Systems, American Physical Society; and Brian O'Leary, principal, Magellan Media Consulting Partners, met years ago in Germany. Brian was a panelist at a conference and Bob was an attendee. After striking up a conversation right then and there, they knew that they would make a great team for speaking on the topic of agile content.


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Keynote speaker Dan RoamAny problem can be solved with pictures. That's the mantra Dan Roam used to kick off his presentation about thinking visually today during lunch. It might sound crazy at first, but by the end of his session, Roam had convinced the room of SNAP attendees that no problem is too large to solve--even with a drawing on the back of a napkin.


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Tina Hay, editor, The Penn Stater, explains the importance of headlines and decks to draw your readers in.


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In this morning's Look Great As You Read session, Michelle Russell and Mitch Shostak, who respectively work as the editor and creative director of PCMA Convene magazine, talked about making design and editorial work together--on a budget. The result? Beautiful magazines, award-winning content and a bottom line you can live with.


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Teresa Brinati, director of publishing, Archival Outlook, Society of American Archivists What if you could get your members to contribute good, quality content for your publications? Information, education and a sense of community could help. Members look for these three things in an association, and a robust publishing program also responds to all three needs.


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It's amazing how many plates must spin in the air to put on a conference. Click "continue reading" to view a photo of the Association Publishing & Media Conference's plate-spinning committee.


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Headlines, decks, captions and pull-quotes are small in size, but they have the ability to make a huge impact on your readers. "Assume that when people pick up a magazine, they don't intend to read it," said Tina Hay, editor of The Penn Stater, at her Magazine On-Ramps session this morning. "Good points of entry turn skimmers into readers."


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Managing the Interactive ShiftAfter a networking breakfast and roundtable discussions, the Association Media & Publishing conference kicked off Thursday with concurrent sessions, one entitled Managing the Interactive Shift. Glenn Cook, editor in chief and director of publications, American School Board Journal, National School Boards Association; and Josh Gordon, president, Smarter Media Sales, led the discussion.


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After a full day of pre-conference activity and discussion, Wednesday at the Association Media & Publishing conference ended with a volunteer appreciation dinner at Olive's. Lisa DiBenedetto, SNAP's senior coordinator, events and resource development; and Jack Davidson, VP creative services, the YGS Group, offered a few words of thanks to volunteers at their first annual appreciation dinner.


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Pre-conference moderators Jeff De Cagna and Lisa Junker discuss innovation as it relates to association publications, and how to integrate social media with your publications and use it to drive users to it.


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"Twitter," "Ning," and "iGoogle" were among the buzzwords heard at tonight's Welcome Reception. Besides enjoying great food and drinks, conference attendees had the opportunity to discuss the afternoon pre-conference session, which covered getting involved on social networks like Twitter, Facebook and Ning, using video to engage online readers, crowdsourcing and...


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Mobile communicationsJeff De Cagna, chief strategist and founder, Principled Innovation LLC, kicked off the last discussion of the pre-conference workshop by asking: What are you doing with mobile communications?


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crowdsourcing"Crowdsourcing" was coined in a 2006 article in Wired Magazine: The act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.


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Cindy Stevens and Richard Creighton highlight the importance of using video content onlineRichard Creighton, principal of The Magazine Group, continues the social media discussion with a presentation on using video, and Cindy Stevens, senior director of publications, Consumer Electronics Association, presented her association's video success story.


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Lori Woehrle provides an overview of social media sites at the SNAP pre-conference workshopDuring this afternoon's pre-conference session at the 2009 SNAP Conference, Lori Woerhle, director of corporate relations, Council for Advancement and Support of Education, gave attendees a quick run-down of what the most popular social media platforms have to offer.


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Rex Hammock
Rex Hammock of Hammock Inc. kicks off the social-media discussion during SNAP's pre-conference workshop.


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Lisa Junker and Jeff De Cagna welcome participants to pre-conference workshop
 
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Jeff De Cagna opened the discussion up to conference participants asking them to talk about what has brought them to the pre-conference workshop.


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This year, the Association Media & Publishing Conference has added a wide-array of real-time online tools to allow participants to share what they are learning and experiencing. For those who attend, it's means additional ways to develop community and engage in conversations. And for those who are not attending, it will provide a means to join in at home, get a peak at what you're missing -- and to make plans to attend next year's conference.


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