New name better captures and reflects changing industry and profession
Before the keynote presentation at today's conference, SNAP's Kathleen Rakestraw, outgoing president, announced during the course of the next year, the association will change its name to Association Media and Publishing.
More information from press release announcing the name change follows:
Headlines, decks, captions and pull-quotes are small in size, but they have the ability to make a huge impact on your readers. "Assume that when people pick up a magazine, they don't intend to read it," said Tina Hay, editor of The Penn Stater, at her Magazine On-Ramps session this morning. "Good points of entry turn skimmers into readers."
Pre-conference moderators Jeff De Cagna and Lisa Junker discuss innovation as it relates to association publications, and how to integrate social media with your publications and use it to drive users to it.
"Twitter," "Ning," and "iGoogle" were among the buzzwords heard at tonight's Welcome Reception. Besides enjoying great food and drinks, conference attendees had the opportunity to discuss the afternoon pre-conference session, which covered getting involved on social networks like Twitter, Facebook and Ning, using video to engage online readers, crowdsourcing and...