What can a publication audit do for me?
Debra Stratton, president, Stratton Publishing & Marketing Inc./Stratton Research; and Robert Ranier, senior consultant, Stratton Publishing & Marketing, Inc./Stratton Research, welcome attendees to the Audit Clinic session hoping to answer that exact question.
A publication audit allows you to recognize challenges and identify opportunities, including financial, design and competition challenges.
According to Debra, it's a 360-degree review, "warts and all." This includes:
From design to advertising to finances to editorial, Debra and Robert covered all areas from cover to cover to consider in your audit.
"Too often publications do a really good job but don't publicize their audit success," Debra said. If you do an audit, broadcast it to your board and your team. Don't keep your strengths and your success a secret.
Debra Stratton, president, Stratton Publishing & Marketing Inc./Stratton Research; and Robert Ranier, senior consultant, Stratton Publishing & Marketing, Inc./Stratton Research, welcome attendees to the Audit Clinic session hoping to answer that exact question.
A publication audit allows you to recognize challenges and identify opportunities, including financial, design and competition challenges.
According to Debra, it's a 360-degree review, "warts and all." This includes:
- Reader inside and feedback
- Editorial content and design review
- Advertiser perception feedback
- Competitive market analysis
- Operations review
- Financial review
From design to advertising to finances to editorial, Debra and Robert covered all areas from cover to cover to consider in your audit.
"Too often publications do a really good job but don't publicize their audit success," Debra said. If you do an audit, broadcast it to your board and your team. Don't keep your strengths and your success a secret.
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