The shift is happening. Print publications are making their way into an ever-growing digital world.
After a networking breakfast and roundtable discussions, the Association Media & Publishing conference kicked off Thursday with concurrent sessions, one entitled Managing the Interactive Shift. Glenn Cook, editor in chief and director of publications, American School Board Journal, National School Boards Association; and Josh Gordon, president, Smarter Media Sales, led the discussion.
"Content is still king," Glenn said. "But it's how we prepare content; it's how we deliver content; it's how we learn from others about what to do with that content that matters even more."
And with so many association print publications represented in the room, Josh rhetorically asked, "How are we going to make this migration?"
"There are people there [digital publications with no print component] already," he said. "Why don't we just study what they're doing and do that!?"
Josh advised against simply allowing digital magazines to replicate print versions, but instead suggested they be viewed as separate products.
And as this interactive shift happens, Glenn said good editors will be even more important than ever. "Editors will be needed more in the future than now," he said. "Writers will produce the content, but editors will be needed to repurpose it across both the print and digital platforms."
After a networking breakfast and roundtable discussions, the Association Media & Publishing conference kicked off Thursday with concurrent sessions, one entitled Managing the Interactive Shift. Glenn Cook, editor in chief and director of publications, American School Board Journal, National School Boards Association; and Josh Gordon, president, Smarter Media Sales, led the discussion."Content is still king," Glenn said. "But it's how we prepare content; it's how we deliver content; it's how we learn from others about what to do with that content that matters even more."
And with so many association print publications represented in the room, Josh rhetorically asked, "How are we going to make this migration?"
"There are people there [digital publications with no print component] already," he said. "Why don't we just study what they're doing and do that!?"
Josh advised against simply allowing digital magazines to replicate print versions, but instead suggested they be viewed as separate products.
And as this interactive shift happens, Glenn said good editors will be even more important than ever. "Editors will be needed more in the future than now," he said. "Writers will produce the content, but editors will be needed to repurpose it across both the print and digital platforms."
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