Amy Lestition kicked off tonight's 29th Annual Excel Awards Gala with words of thanks for the volunteers, sponsors and attendees that made this year's SNAP conference possible. "Although we've taken a new name for our organization, we wanted to honor our old name by calling this year's event the SNAP Gala," Lestition said.
Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. Here he talks about the importance of writing content that users will find useful, as once they find information useless, "it's all over."
Instantly loved by everyone in the room, Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. His first lesson of the day: "Refrigerator journalism."
When best-selling author of the book Back of the Napkin Dan Roam encouraged SNAP attendees to think visually, Rex Hammock (a member of the SNAP Squad) took him at his word as filled up the front (and back) of his napkin with oodles of doodles. We've posted them on Flickr and have embedded a slideshow.
In one of the last concurrent sessions, Tiffani Alexander and Janelle Harris from ACC Docket and Marilynn Jacobs of Quebecor World explained how Gens X and Y can change the face of association publishing.
Debra Stratton, president, Stratton Publishing & Marketing Inc./Stratton Research; and Robert Ranier, senior consultant, Stratton Publishing & Marketing, Inc./Stratton Research, welcome attendees to the Audit Clinic session hoping to answer the question of what a publication audit can do for you.
When managing a magazine, you have to wear more than one hat. You're the editor, content creator, fact-checker, producer and extinguisher of any fires that come up. This afternoon, Kirsten Ferguson of American Farmland from, James Lewis of Forest History Society, Kelly Sexton of Paralyzed Veterans of America and Chris Soto of Saving Land explained how they manage a magazine on their own.
Best-selling author of the book Back of the Napkin Dan Roam at the Association Media and Publishing 2009 Conference elaborates on the essence of visual thinking, how to encourage others to try visual thinking and how to make visual thinking work for your business team.
Any problem can be solved with pictures. That's the mantra Dan Roam used to kick off his presentation about thinking visually today during lunch. It might sound crazy at first, but by the end of his session, Roam had convinced the room of SNAP attendees that no problem is too large to solve--even with a drawing on the back of a napkin.
Tina Hay, editor, The Penn Stater, explains the importance of headlines and decks to draw your readers in.
What if you could get your members to contribute good, quality content for your publications? Information, education and a sense of community could help. Members look for these three things in an association, and a robust publishing program also responds to all three needs.
