Don Ranly Ph.D., professor emeritus, Missouri School of Journalism, said that his challenge today would be squeezing a whole semester of information into one hour. Here he talks about the importance of writing content that users will find useful, as once they find information useless, "it's all over."
Best-selling author of the book Back of the Napkin Dan Roam at the Association Media and Publishing 2009 Conference elaborates on the essence of visual thinking, how to encourage others to try visual thinking and how to make visual thinking work for your business team.
Tina Hay, editor, The Penn Stater, explains the importance of headlines and decks to draw your readers in.
Richard Creighton, principal of The Magazine Group, continues the social media discussion with a presentation on using video, and Cindy Stevens, senior director of publications, Consumer Electronics Association, presented her association's video success story.
